Monday 31 May 2004

Narrowcast vs Broadcast

A few times per day in the office, I get email that goes to everyone. They're not for everyone, just delivered to everyone. And that's the problem. It's much easier to send a message to everyone than to hunt down a list of, say, current job leaders. Even if there was a single address to which someone could send such messages, they'd have to remember which address it was, and they already know one that will guarantee delivery to all those people.

So: there is a broadcast solution available when narrowcast (delivering the message only to those it affects) would be more appropriate. The cost of broadcast is smaller than the cost of narrowcast, unless you consider the negative PR cost associated with broadcast. You can take one second to send a specific message to everyone, even if it's only intended for a few of them, and everyone else will be annoyed for a few seconds, or you can take five minutes to send your message only to its intended recipients and not annoy anyone at all. The cost you immediately see is your time, so to hell with everyone else.

Mokalus of Borg

PS - This is not an attitude I condone.
PPS - Not just because it affects me negatively.

No comments: