I have a box of Uncle Tobys museli bars on my desk that proudly states "Only at Woolworths and Safeway". An exclusive deal to sell Uncle Tobys muesli bar special packs only at Woolworths and Safeway doesn't do Uncle Tobys any good. It's only agood deal for Woolworths: if you want these muesli bars, you have to come there. So why did Uncle Tobys sign the deal? The only thing I can think of is that they're owned by the same company, so the owners don't care if one product sells less elsewhere as long as more customers are at the shop.
Mokalus of Borg
PS - The exclusive deal is only for the 18-bar choc chip box.
PPS - Other Uncle Tobys products are available elsewhere.
2 comments:
1. It's about avoiding a direct comparison between the Uncle Toby's product in the various supermarkets, i.e. comparison shopping.
2. It may allow Uncle Toby's to make a bit more in each transaction by selling extra bars
1. If the product is good, shouldn't the comparison should be favourable?
2. They can do that from anywhere, not just Woolworths and Safeway.
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