Wednesday 22 October 2008

Confusing anti-alcohol advertising

I was momentarily confused by an ad on TV just recently. The voice-over said something like "30% of teenagers have been assaulted in alcohol-related incidents. Don't kid yourself. Buy your kids alcohol [long pause] and they could pay the price". It's that long pause and the associated visual that threw me off - a father handing his daughter a large case of drinks. The message, in that moment, seemed to be "Buy your kids alcohol to drink at home. It's safer that way". A very odd message to deliver, I thought.

Mokalus of Borg

PS - Of course that's the exact opposite of the message they're portraying.
PPS - I assume. I might still be confused.

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