If spammers get too successful at sending spam, they will fall victim to their own success. If we release the floodgates and let every single spam message through to our inboxes, everyone would very quickly stop using email entirely because it's just not worth it. That in turn makes the profitability of spam plummet, because so few people in the world are reading any email any more.
In addition, if there's that much spam going on, it would choke the entire internet, meaning that the network is not available for most people most of the time. This means less use of the network because it just doesn't provide the services it used to. Again, the profits from spam plummet because there are too few people online and too few of them are reading email.
We are marching inexorably to a place where legitimate users of the internet and email will be forced out by the choking pollution of spam, bringing down the network and changing the face of the world back again.
Mokalus of Borg
PS - In general, if your success means the end of the world, you're evil.
PPS - But that's a post for another day.
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