Wednesday 14 September 2011

Ideas and advertising

The best idea in the world, if people can't hear about it, won't go anywhere, but on the flip side, if there is no idea, there's nothing to advertise. Both aspects need to be in play simultaneously.

Mokalus of Borg

PS - Then again, the best products will spread by word of mouth.
PPS - And some advertising only has a product to sell by default.

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